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Research papers

The point of sale

In recent years there has been a growing body of evidence to show that the point of sale can form an important influence on consumer purchasing behaviour. Key elements within this evidence are the existence of high levels of brand switching and of...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Roy P. Bradshaw
June 15, 1993
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Citation

Bradshaw, R. P. (1993a, June 15). The point of sale. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-point-of-sale